Today's blog post is about Bruff from the show Yokai Watch. Bruff is an Earth attribute Yokai from the tough tribe. Bruff looks like an intimidating Yokai, but he is actually very nice. He also acts like a big brother figure, and he is very popular, too. When he inspirits someone, the inspirited person also acts like a big brother figure. The inspirited person is usually very popular because of this. In the Anime, Bruff follows around and inspirits a boy named Ken (who always has to change schools when his family moves) causing him to make friends wherever he goes.