Why are some Sanrio characters so hard to find? Well, that's what I'll be talking about in today's blog post. For those of you who don't know, I love Sanrio characters. However, new characters or less popular older characters are rather difficult to find. This is because the English Sanrio website only has the most popular characters on it, and this is still true even if you go to the English version of the Japanese website. Only the Japanese version of the Japanese website lists all of the existing Sanrio characters. But, why is this? Well, it's most likely because there are so many existing Sanrio characters that Sanrio doesn't want to overload their websites with obscure characters. However, this method makes finding new characters very difficult. San-X also uses this method for their website, and it's abundantly clear that characters only listed on the Japanese websites aren't nearly as popular as the ones listed on both websites. Despite this, Sanrio doesn't even list new characters on their English websites until the character gains some popularity. I personally don't think this is a very good marketing plan, since it makes finding characters very difficult. Along with this, it also makes learning about the characters difficult; which makes it so people are less interested when they see an unknown character on a product. But, these are mostly just my thoughts on this topic. Nonetheless, I hope you all still enjoyed this blog post! As a little bonus, I will be including a picture of Kirimichan and their friends below; since Kirimichan is one of my favorites and they are no longer listed on the English websites. Enjoy!