Why are cute things so popular in Japan? Well, that's what I'll be talking about in today's blog post! In America, as well as many other places in the world, cute things are considered very childish. Things like cute characters, plushies, bright colors, and childish clothes are often looked down on. Unless you are a child, then you shouldn't like childish things. But in Japan, this isn't true. There's a large subculture of cute and childish things, and this can be seen often in anime. Even adults in anime can be seen acting childish or trying to be cute. Although it's still looked down on by more mature people, it's also seen as a normal way of expressing themselves. This is why things like Sanrio and San-X are popular. They aren't seen as childish, they're just cute, and many Japanese people love cute things. There are a lot of things that are seen as cute, that other places think of as childish. I personally think there's nothing wrong with liking cute or childish things as an adult. It's very common within the anime community, and it's perfectly fine as long as you aren't hurting anyone. A lot of Japanese fashion and products marketed towards adults are very cute, and I see nothing wrong with using things that are made for your age group. But, those are mostly just my thoughts on this topic. Nonetheless, I hope you all still enjoyed this blog post!