It's post time! For today's blog post, I will be talking about So So Happy. The brand So So Happy, although not Japanese, would have fit in very well with the cute culture found within the anime community. This project was American, and it was created to help stomp out bullying. It featured many adorable and brightly colored characters, and the brand created many unique hoodies; which is what they were known for. If you notice my use of past tense, it's because So So Happy no longer exists. Unfortunately, they disappeared one day without warning. They've been gone for years, and there was no explanation for what had happened. One day their accounts stopped posting, and the website was gone; and that was the end. Despite this, So So Happy still has fans even to this day. Although I'd normally post the official links, there's no point in doing so this time. So instead, here is a picture of a So So Happy character I like named Wink. Enjoy!